about


Adam Sher (born 1969)

"Adam Sher takes an activist approach to art, initiating artistic events, exhibitions, and community activities. In addition to personal projects he collaborates with groups of artists with a similar vision. His creative process forms a circle; he documents the daily living environment and returns to it in the exhibition stage by choosing alternative spaces that are part of the everyday experience.
Galleries alongside nightlife and leisure spaces, institutions and industrial areas. These spaces are like temporary homes for the paintings, as Sher believes that his paintings are meant to be hung in a living room. There they fulfill their conceptual purpose - a connection between the indoor and the outdoor that creates the urban aesthetics.

As an artist Sher creates from a total connection to the environment. He attempts to form a dialogue between himself and the environment, and between the depicted environments to the viewers. He looks for inspiration in urban locations, documenting the micro and the macro of urban scenery. He focuses in smilingly mundane everyday objects, turning them from mere objects to icons of a consumer society. His paintings bring up questions on the relationship between human beings and the culture in which they live in.

Sher uses an imagery taken from the media world, from advertisement and the culture of the masses. Whether it is ice boxes, grocery store products or Disney dolls, Sher's precise materialistic depiction of them makes the viewer examine them in a new way. He connects to the material, to the nature of the painting and not to the contextual value of their location or purpose.
Sher is ambivalent about his subjects. He is attracted to them with great love of the urban ordinary reality, wishing to leave it as it is and look at it with the eyes of a child. At the same time he makes us aware of the power of globalization, the media and consumer product.
His ambition is to communicate with the viewer in a basic, universal way. His painted world is not ideal or naïve but sober. The magic and innocence that we find in this sobriety, is what makes us connect to his paintings so deeply."